Creek Lifestyle

Creek Lifestyle are a family-run clothing and lifestyle brand based in Essex, with a store in Blakeney, Norfolk. Their ethos is deeply tied to the sea and the coast, and that influence runs strongly through all of their product lines.

They asked me to shoot their 2025 collection, with the images and video destined for their website, social media, and print features. We broke the shoot down into three parts. First, in the kitchen of a beautiful home belonging to one of their close friends, where we focused on kitchen and lifestyle products with a clean, rustic, and unmistakably British feel.

Next, we moved into the garden to capture more of their cookware alongside pieces from the clothing range.

Finally, we headed to Tollesbury, which we had scouted beforehand (Mersea was also high on the list), to make the most of the coastal backdrop. With the help of another friend who kindly brought his Land Rover along, we dodged the rain showers and captured some fantastic shots that really reflected the brand’s spirit: outdoorsy, stylish, and fun.

It was an absolute pleasure shooting with the Creek team. The whole family turned out as models, stylists, and set dressers. The most challenging part of any shoot is making it genuinely fun, because that energy always shines through in the final images, and it’s clear we nailed it here.

Check out www.creeklifestyle.co.uk or @creeklifestyleuk, and look out for the recent article in the August issue of @essexlifemagazine.